Business Intelligence Solutions Is a Necessity for Quick Analysis

The overall purpose of the business intelligence (BI) software is to make discovery and analysis of processes easier for end users or decision-makers at every level of an organization. Business Intelligence solutions allow decision makers to make decisions quickly since data is interpreted in a simpler format. Hours of analysis can be done within minutes now.

Analyzing and understanding spread sheets at times can get complex. Your boss tells you that the meeting has been rescheduled to an earlier date. How do you interpret and come up with relevant conclusions quickly? There is a simple solution, find yourself an appropriate BI suite. This suite usually includes business intelligence applications that enable users to easily analyze information, plan ahead, report and manage dashboards.

Every organization large or small has large quantities of data which needs to be simplified. A good business intelligence open source software helps users to analyze the data by making sense of it all. Make sure you install a central BI server that supports GPU processing technology. This server instantly integrates data from every source for instance financial accounting products like SAP, SAP BW, SQL Server Oracle and more. End users can write comfortably from their web browser, mobile device or excel sheet and prepare documents as done by them earlier.

There are several categories of BI tools such as spreadsheets (excel sheets), OLAP, Digital Dashboards, Data mining, Data warehousing and local information systems among other. OLAP or Online Analytical Processing refers to swiftly solving multi-dimensional analytical queries. This module is a high performance data server application that enables workers in a firm to access, change and collaborate on BI data immediately.

As for digital dashboards they help to track down the inherent flow of processes. It begins with complex high-level processes into simpler low-level data. These days three kinds of digital dashboards are popular – web browser based applications, stand-alone software applications and desktop applications.

Staying ahead of your competitors is the first step. With BI software know the latest trends, how to generate more revenue and other crucial steps being carried out by your competition. Without this knowledge you are not in a position to make the relevant changes. Data mining helps decision-makers gather information in a timelier manner. The software will check with newspapers and trade journals for the latest happenings in a particular field that keeps you updated and informed. BI system allows decision makers to face the most difficult financial times with greater confidence.

Factors That Will Define Digital Strategy – 2013

As digital technologies continues to evolve at an accelerating pace, over the next few years we will see a complete transformation in the way people live their lives driven by the internet, smart phones and other mobile devices. And all this is going to impact the way organizations do business i,e their digital strategy.

As per world’s top notch digital strategy consultants and leaders it is the time to integrate all digital channel together to create a digital strategy and deliver a digital solution that will provide an optimal brand experience. According to a report by ZenithOptimedia, Internet advertising is forecasted to grow by 14.6% in 2013, while traditional media will only grow by 1.7%. This exemplifies the world wide adoption of digital technologies. From a perspective of a digital agency – 38% of agencies rate mobile optimization and content marketing as their top priorities this year as per a report by econsultancy.

There is no doubt that consumers are becoming more and more selective in making their buying decisions. Buyers chose the time and the channel through which they are going to interact with the brand, so it is getting increasingly difficult for brands to know how to best engage with potential buyers. Given below are some of the critical factors that will define the next generation digital solutions – from a digital strategy consulting point of view.

Social Data: One billion users in Facebook and half a billion in Twitter, so there is no denying the fact that social networks have firmly established themselves within the mainstream of digital marketing. The sheer number of users/audiences is impossible to ignore, thus 2013 will see social media optimization occupy a mammoth share of the overall marketing budget. But the real challenge for marketing experts and CMOs is to justify the ROI by realizing the value of the social data, customer insights and conversations that the social networking channels generate.

Activities like creating social media campaigns, building communities, creating shareable content, blogs, enabling social media functionality in corporate websites all will drive business value to organizations including generating referral traffic and improving brand engagement. In 2013 we are likely to see more adoption of social media solutions/monitoring tools/listening tools that will enable organizations to measure ROI and the business value that these initiatives bring to the organizations.

Search: Last year we saw huge number of searches in search engines, as the volume of searches increases, we see most of all search clicks coming from an organic link than from paid links. This means is that with more searches being made year-on-year, the volume of paid search clicks will also increase, which in turn means more money was invested in search advertising. Google, Yahoo, Bing are the powerhouses of search. But beign said so YouTube is now a highly popular search engine – with over 800 million unique monthly users. According to comScore, the total U.S. Internet audience watched 39 billion videos in September 2012, and U.S. Internet users watched online video content for an average of 23.3 hours for the month. According to YouTube, more than 4 billion videos are watched through their platform every day. Customers demand engaging videos which addressed their needs. The video strategy can be a game changer in 2013.

Mobile: Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smart phones. Marketers must recognize the unstoppable rise and development of mobile technologies and focus on strategies to leverage them.

Emails: With the increase of social media, content marketing and mobile usage, email marketing is also growing at an accelerating rate. 2013 will see even bigger adoption of email marketing by businesses.

Big data: This is the latest digital marketing buzzword, deriving meaning full customer insights from the plethora of information available will be the key.

The Avaya 5420 – A Great Small Business Phone Solution

When opening a new business, or moving to a new office location, there are many details that need to be taken care of prior to the official opening. Some of those details obviously include getting desks and computers set up. Less obvious, but still essential, is the phone system. If you don’t have a good phone system set up prior to the start of business, it can be a major headache trying to figure everything out. I only say this because I speak from experience.

When I first opened my own web design company a few years back, I thought I had everything in place – employees, desks, chairs, computers, internet connections…but wait. I had forgotten to even look into a phone system simply because we relied on the internet so much. I thought we wouldn’t be on the phone very much, but I was quite wrong.

I scrambled to find a phone system for my small business that would work well, yet be simple. I looked online to see which system had the best reviews, and to be honest, Avaya seemed to blow the competition away.

I quickly looked into Avaya to see what costs were, and who could install the entire phone system for a group of 15 people quickly.

Luckily, I found a distributor that would help us out last minute. He did a great job installing the phones, and getting everything set up for us. I decided to go with the Avaya IP Office, and more specifically, the Avaya 5420 phone. There are a lot of features that I love, such as the digital display of my speed dial list (no more writing names on paper!), and my favorite feature – the large display.

Having these phones in place for my employees has been great for us, and for business. I don’t have any worries about the system, and it’s been working really well. I’m pleased with the quality, and as my business has grown (we now have 30 employees), so has my phone system. It has scaled well, which has saved me the expense and stress over trying to find a new phone system.

My advice is to find a phone system that works well for you, and have it installed prior to move-in. Having your phones up and running in a new office or for a new business is essential, as I’ve come to learn, because it is a necessary means of communication for your clients, which are the most important part of your company, because they’re what keep you in business.

No More Excuses for Small Business Owners for Not Growing Their Businesses

When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

Digital Marketing for Everyone

Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

Digital Solutions Are Available Specifically for Small Businesses

When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

Customers Have the Power in Hands

The Internet has empowered customers like never before. You can’t say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today’s economy is the power that customers have in their hands. Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.

What this means is that when a customer searches for a business today, he/she is already able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can greatly affect the sales of business, giving other businesses a chance to make their name.

Furthermore, it’s not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.

Funding Is No Issue for Startups

It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with investors was a challenge in the past. This is not an issue anymore.

With like our websites, it is easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can’t find an investor in your local market, your hopes are almost dead.

With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your pitch along with all the necessary information that you think investors should see goes on the website where it is visible to hundreds and thousands of investors. If you have done your homework and have a team of right professionals on board, getting the right investment is just a matter of hours or days.

Final Words

You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.