Integrated Digital Marketing Solution – The Future of Marketing

According to digital marketing experts only one in five organizations are good in digital marketing. Lack of innovation and dearth of value-added thinking are challenged which organizations need to address and optimizing their digital operations remains a high priority.

The average marketing budget will increase by 6.3 % in 2013 – as per Aberdeen Business review (Aug, 2012). So where will marketing spend this budget in 2013? In most of the cases this can be a tricky question. However the most likely answer is that marketing will spend in whatever’s working. Best in class organizations are setting the pace for establishing consistent, measureable lead management processes, establishing marketing and sales alignment and systematic tracking marketing revenue performances. The need of the hour is expanding the utilization of marketing automation systems. Revenue Performance Management capabilities like a process to define ROI on marketing, cost of customer acquisition, and closed loop reporting which gives marketers ability to optimize lead management processes are being rapidly adopted. More and more companies have began to integrate social media with their demand generation and customer acquisition programs, the trend is that companies use social as a signal for lead scoring and content personalization.

As content marketing capabilities continue to mature, companies need to become more strategic in their implementation of content marketing. They need to align content to the buyer’s journey and measure its impact. Today’s dynamic marketing environments make it certain that marketers need to have much greater control on the content. As digital marketing experts try to understand how to transition to modern content marketing, the data gained from granular metrics is invaluable in a transition that meets the demand generation requirements of the business.

In order to overcome the challenges in managing the overall digital experience, marketers should think about their owned digital channels as a part of a unified marketing system – which is comprised of multiple best of breed digital platforms for web content management, marketing automation, CRM etc. All the platforms and technology should talk to each other as part of an integrated digital solution.

How to leverage an integrated digital solution:

The closed loop engagement cycle is the model used to gain customer understanding:

´ Use analytics and forms to capture behavior and profile

´ Analyze the customer context

´ Package the content to align with the customer context

Use the buying cycle to understand how, when and with what to engage prospects at each step of buying process:

´ Understand your customer’s mindset through the buying cycle journey

´ Determine the target groups within your audience

´ Understand and align the messages with the segment and their objections

´ Implement the multi-channel platforms

Leverage Digital Platforms to achieve multi-channel engagement that aligns with customer expectations and drives acquisition:

´ Leverage the Three Key Digital Platforms (CMS, Marketing Automation and CRM)

´ Integrated the three platforms to get a common view of the customer across all channels

´ Both web CMS and marketing automation enable marketers to define rules that govern what content is displayed in a context

´ Automate the engagement cycle

´ Nurture leads through the buying cycle to the point at which they are ready for sales

´ Deliver leads that are ready to engage with the sales team

Moreover as the dynamic of the digital marketing is continuously evolving, the digital solution must rely on user feedback and data analytics to adjust your message to fit the ever-changing demands of each segment of your target audience.

Business VoIP Solutions – Can VoIP Save Your Corporate Budget?

As Voice over Internet Protocol communication matures and as high-speed Internet becomes cheap and ubiquitous, an increasing number of businesses are ditching conventional landlines and jumping to VoIP. Companies are not only marketing products or services, but marketing themselves as well. No matter the size or type, every business should have the tools and solutions needed to present themselves in a professional manner, while maximizing their ability to work efficiently and stay connected to customers and co-workers.

While some small businesses may believe they can get by with simply using their smartphones for work purposes, even the smallest of businesses can benefit from a central business phone system, because it presents a unified face to customers, employees and partners.

Are the potential pitfalls worth the potential monetary payoffs? I’ll walk you through the basics, discuss the pros and cons, and take a look at three commercial VoIP services of varying complexity.

While it may be intuitive, mobile phone plans are simply not set up to offer the same business features that specifically designed business phone systems offer. For example, mobile phones can’t offer a virtual receptionist to answer calls and quickly and easily connect customers with the proper company contacts, or provide important business information like hours and directions.

Generally, things are pretty simple if you’re looking for a hosted service. Many of the top VoIP providers handle all the heavy lifting offsite, delivering calls to your phones and software clients without much hassle, especially if you use phones that are plug-and-play certified for the service in question. The majority require no additional on-site hardware aside from those phones; at most, you might need to find a space for a small box of hardware somewhere on-site.

In contrast, maintaining a self-hosted, on-site VoIP system requires a bit more work. You need an IP-based private branch exchange-a VoIP-friendly version of the PBX phone systems that many offices use-to route your calls to the appropriate phones on your network, as well as a device called a PSTN gateway. The PSTN gateway sits between the IP-PBX software and the analog signals of the public switched telephone network, converting calls to and from digital signals as necessary.

No matter which option you choose, typically you can handle the basic settings for your phone lines or extensions over the phone, while tweaking more advanced options requires diving into your provider’s online account interface.

What Do You Need to Implement VoIP?

Depending on the size of your company and the infrastructure you already have in place, jumping on the VoIP bandwagon could cost your company next to nothing, or it could entail significant up-front costs.
Even home broadband connections can handle several VoIP calls simultaneously, though you’ll need to be sure to leave bandwidth available for other applications as well.VoIP requires a broadband connection-and the more simultaneous users you have, the more bandwidth you’ll need. If you work alone out of a home office, or if you have only a few employees, you won’t have much to worry about; for example, on my setup, running RingCentral’s Conection Capacity utility shows that my 15-mbps home Comcast connection could handle 11 calls simultaneously even if I had Netflix, Spotify, and an instant-messaging client running on the network at the same time.

Make sure that your internal network-including your routers and switches-can handle the load, too. Most providers suggest using a router with configurable Quality of Service settings and assigning VoIP high traffic priority to maximize quality.

If your Internet service provider has a bandwidth cap in place, you should take that into consideration as well. Most VoIP service providers use the high-quality G.711 codec for VoIP communications, which consumes 64kb of data every second you talk. In reality, even a large number of people should be able to chat it up on VoIP without having to worry about hitting bandwidth caps, but you’ll want to keep close tabs on your data usage to avoid exceeding that cap.

You’ll need a SIP-enabled phone, such as the Snom 300, if you want to make VoIP calls.Finally, even if you subscribe to a cloud-based hosted VoIP service, you’ll need to make sure your phones can communicate over VoIP. Most VoIP systems use session-initiation protocol technology to assign each phone or VoIP software client a specific address; that’s how the IP-PBX routes calls to specific lines. As such, you’ll need a SIP-enabled phone to make VoIP calls. (Some VoIP systems use H.323 technology rather than SIP, but those are rare.) If you want to keep your old analog touch-tone phones or fax machines, you can plug them into an analog telephone adapter (ATA), but they won’t be able to use many of the advanced features that SIP-based VoIP phones provide.

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Software for MicroScribe: A High Quality 3D Digitizing Solution

Anyone will agree with the difficulty to get a precise digital replica of an object no matter the size. However, the task of tracing objects and capturing them in 3D data has become more exact and effortless with the utilization of the 3D digitizing software for MicroScribe.

MicroScribe has made it easy for companies to capture 3-dimensional data points from objects via the MicroScribe 3D digitizing device. This is a portable gadget so it is flexible and can be utilized for flexible desktop use practically anywhere.

Aside from 3D digitizing software for MicroScribe, the digitizers utilize a lightweight counter-balanced mechanical arm and state-of-the-art electronics. The device can be easily used to trace objects and capture 3D data effortlessly, with the use of the pen-like easy-to-manipulate probe.

With the use of the 3D digitizing software for MicroScribe and various 3D applications, users can create a completely immersive 3D input solution. MicroScribe Solutions get a ton of help from the 3D digitizing software for MicroScribe including the original MicroScribe-MAX and its utilities. It also works bets when it is integrated with software like Power Digitizer Pack, Scribe-iT DCC and the Scribe-iT CAD which are known for their manipulation, editing and 3D digitizing functions.

MicroScribe’s digitizer is converted into an extremely useful tool for measurement, navigation, visualization, animation, interactive manipulation, and digital content creator with the use of these applications.

Utilizing the 3D digitizing software for MicroScribe, one can build complex 3D models quickly just by tracing over the object’s contours. CMM systems like MicroScribe can be used for various purposes provided it is used with the necessary 3D digitizing software for MicroScribe.

Most of the 3D digitizing software for MicroScribe were created by OEM Systems integrator and software develop Ghost 3D, LLC. The same company makes sure that MicroScribe works best with various applications in part to its technical experts that have worked well with MicroScribe.

It is obviously not jaw-dropping to know that an easy-to-use, dependable, and quick method of creating accurate 3D computer models can be provided by MicroScribe for its customers. Even complex 3D data sets can be finished in a matter of minutes no matter the materials, shape, and size of the physical object.

MicroScribe’s 3D digitizers are primarily utilized amongst industrial designers, game developers, design engineers and animators who need to create digital 3D models of practically any physical object. But before they can do that, they first need to capture the physical properties of 3D objects, which is made possible by 3D digitizing software for MicroScribe.

One device that has been proven useful for this purpose is the MicroScribe G2 which is compatible with all existing 3D digitizing software for MicroScribe available. The G2 has actually been described by Immersion 3D business group director Greg Belaus as “;the most cost-effective, fully portable 3D digitizing product available on the market today.”

There is an ongoing need for 3D-related content particularly in the medical industries, industrial design, computer animated film and gaming industry. Yet with MicroScribe digitizers functioning in tandem with the 3D digitizing software for MicroScribe, the growing demand should be considered as problem by these industries.

5 Major Life Hacks About Digital Branding

Digital branding is the most popular, widely used and effective strategy for businesses to engage their customers. According to the survey conducted by ThinkVine, nowadays, marketers spend most of their marketing budget on digital marketing in comparison to the traditional marketing strategy.

Understanding the Audience

Marketers need to have an in depth knowledge about the traits and tastes of their Audience. If they will not understand the consumers’ behavior and purchasing patterns, they will never succeed in any of the marketing strategy.

Quality Content Increases Leads

According to a survey, businesses that actively run their blogs get 67% increased leads in a month in comparison to those who do not prefer blogging. However, content marketing is the most unabated strategy this year as well. Almost all the brands are involved in developing the most useful and informative content for their audience than ever before.

BuzzSumo is widely used to search, amplify and monitor the content. It helps to identify the most searched and used content all over the globe and it also monitors competitors’ content. This helps the marketers to manage the content and engage maximum number of customers easily.

Marketing Analytical Tools

Marketers are using various analytical tools in order to monitor the performance of the business and engagement of the customers on their digital platforms. According to the CMO survey, marketing analytics are widely used all over the globe and the expenditure is expected to rise more than 60 percent. Google Analytics is one of the most useful tools to analyze traffic. You can easily examine the traffic on your website and their activities on your web pages. Kissmetrics is another effective tool that can help in conversion of the leads into actual sales.

SEO Optimization Tools

Webbe SEO Spider works the same way in which a search engine does for your website. It helps you to find out all the weaknesses and strengths of the website design, content and structure. Not only this, It also provides a weekly updates like Meta data, internal links, sitemaps, keywords audit, H-tags and many more. If you really want to add value to your website, this is a must tool which is commonly used worldwide by the professional marketers. Deep Crawl is another powerful tool that helps to improve and monitor performance of SEO.

Email Marketing Tools

MailChimp is most dominant and widely used for the purpose of email marketing. It provides user friendly and simple structure. One of the best things about MailChimp is that it can easily be installed and used by the software dummies even. With the help of this tool, you can easily design perfect mails to target your audience.

Along with this, GetResponse is another platform for lead generation, digital solutions and email marketing. It is an innovative suite for marketing at very low prices for the enterprises and SMBs. With this tool, marketers are not only saving their money and time but they are also having a lead nurturing and generation tool that guarantees best content for the audience.